👧 A Phygital Experience for Kids to Learn About Textile's Impact on Earth 🌱🌍

Concept

Mobile & Tablet

Fabric Fun Land

Its an interactive phygital learing experience through Choice based storytelling to make children aware about of impact of texiles on people and planet and empowering them to make better choices.

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Why?

Purpose & Passion


  • Can we help raise a more informed generation so they can consciously make better choices for themselves and planet?

Environmental Impact of Textile

  • 20 million tons of textile waste ended up in landfills.


  • Around 20% of industrial water pollution in the world comes from dyeing of textiles


  • The fashion industry 4-10 percent of the total manmade CO2


  • 35% of all microplastics in the oceans come from the laundry of synthetic textiles.

Environmental Impact of Textile

From the primary (Interviewing men and women aged between 24-30) and secondary research we found that there is a lack of 'Consumer Awareness on Sustainable Fashion'


  • The green buying behaviour is affected by the consumer ́s green knowledge.


  • Due to a low consumer ́s environmental knowledge, the consumers ́concern for sustainability is lacking.

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Primary & Secondary Research

Unawareness

  • Learning during childhood will form the core and become the foundation that will reflect through out their life.


  • Childhood is also the time when kids are developing their taste and sense of self.


  • Awareness will shape their choices so they become mindful about their consumption shaping them into responsible adults.

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Hypothesis

Why Childhood ?

9-13 years

Targret Age Group

Environmental Impact of Textile

  • Kids are taught about how various fabrics are manufactured but not about its environmental impact.


  • Kids are aware about the harmful impact of plastic but not aware that fabrics also contain plastic.


  • Not aware about impact of clothing and couldn't identify fabrics.


  • Experience of learning is fully through text books (Physical or digital) making something to learn.

Spoke to kids age between 9 -13 years

Primary Research Insights

Existing Resources for children

  • Books around zero waste, planet and sustainability but not around impact of fashion.



  • The content teaches how fabrics are made (processing from fibre to fabric) without actionable.


  • Content available in books to understand how to do fashion design, sewing, mending, DIY etc .

''Making kids understand the impact of various textiles that they wear and interact with on planet in easy to understand way, provide them with actionable on how to have a positive impact, and also strengthen their relationship with textiles around them.''

Secondary Resarch

Project Brief

Constraint : Scalability

Targret Age Group

''To Impart ethics values in children, Story telling had been used since ages be it Ramayana, Mahabharata''.

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Can we create content in a story book


  • To aid in their understanding of the effects of various fabrics.

  • The information presented had to be applicable to everyday life.

Initial Idea

Inspiration : Storytelling like Mahabharata & Ramayana

Brainstorming

Creating Character and Storyline

Oreo, a green haired boy on his first solo trip in India

Solutioning

Covering 5 most common textiles

  • For the comic, we focused on 5 major fabrics -

    • Polyester and canvas

    • Cotton and organic cotton,

    • Hemp

    • Wool and acrylic

    • Non woven textiles


  • After noting down properties of various fabrics and finalising all the fabrics for 1st testing, we gathered the properties that can translated into actionable informations. 


  • Following that, we connected those details into a logical tale.


Spoke to kids age between 9 -13 years

Creating Story Content

User Testing for Content

Kids from Tier 1 & Tier 2 cities

User Testing with target age

Observation

  • Understood visual clues and images better than texts not about its environmental impact.


  • Kids didn't understand the meaning of words like depletes, shedding, certified etc.


  • Enjoyed the story more when their choice matched the character's choice (winning feeling).


  • Kids choose fabric on the basis of number of ticks. Green tick made them think its a good quality and and red cross made it look bad.


  • No way to gauge the impact of learning in practical life.

Insights

Improvements

  • Removed difficult to understand terms and replaced them with simpler terms and kept only the most important keywords.


  • Added more visuals.


  • Elaborated and simplified the content. 


  • Made the experience a mix of physical and digital so that the kids can feel the fabric and identify it in real life.  


  • Made the experience interactive so that the kids are engaged throughout.


  • Changed tick and cross color to a single color blue .

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Insights

Refining Ideas

  • Physical Workshop


  • Digital Comics for Learning


  • Card games to learn pros and cons of textile


  • Final idea : PHYGITAL LEARNING EXPERIENCE

    Due to certain limitations of both (Physical and digital) the mediums, and as both mediums have unique benifits to offer, we combined the idea.

Analysis pros & cons

Itirations

Analysis pros & cons

QR code to start Oreo's digital journey.

Physical learning journal to recall their learning

Through this experience, kids understood the concept and were able to paste the correct stickers in the learning journal(recall).

Stickers to help them visually reinforce learning

Made Oreo's Journey compatible for tablet and mobile viewing

Textile swatches to touch and feel the real fabric

Final Flow of Activity

  • Scan QR Code


  • Read Story


  • Learn about environmental impact


  • Experience the touch & feel of the fabric


  • Choose and interact


  • Learn the consequence of your choice


  • Why of a better choice if made a wrong choice


  • Stickers to reinforce learning

Analysis pros & cons

Final Flow of Activity

Analysis pros & cons

QR Code to View the Prototype

Prototype

  • The above project is a chapter from 'FABRIC FUN LAND'. The story covers various chapters and fabrics giving real life scenarios with choices to kids that they can implement in real life.


  • For the digtial content, we can also add a voice over as through research, we found out that the kids who narrated the content were able to retain the information better.


  • This project can further be expanded into experience kit where kids can understand and strengthen thier relationship with fabric and their clothes .

Expanding the

Idea

On Expanding the Idea

QR Code to View the Prototype

Prototype

QR Code to View the Prototype

Prototype

User Testing

Some Screens from

the Story

Prototype

Iterative Process

On Future

Scans QR code to start Oreo's digital journey.

Starts reading Oreo's Story

Makes choice

for Oreo

Pastes sticker in journal to reinforce her learning

Physically interacts with the fabric

Learns about the impact

of the choice

1.

3.

2.

4.

6.

5.

Read Story

The Research and design process is iterative and so we keep going back to children to test and understand their needs to a make the content, experience and actionables accordingly.


We are currently working on making the interaction more enjoyable and adding fabrics and crafts journeys  to Oreo's Story.

Read Story

Read Story

Watch Video

'Children’s literature is important because what you read as a child has a formative impact on your life'



-Esther Duflo

Nobel prize winner & Author of Poor Economics for Kids

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